The automakers and ’safe marketing’
I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re kinda hip as a company after all. But I’m not all that sure of...
View ArticleThe ‘third screen’
The “third screen” is all the rage with media buying companies and content publishers these days. And why not, it provides advertisers another outlet to push products (and of course pay commissions to...
View ArticleBut if it isn’t a good movie…
The box office disappointment, and subsequent rearview mirror gazing, of Snakes on a Plane opening weekend should really come as no surprise to marketers because there is one simple truth in...
View ArticleColbert gets TV/ web integration
Leave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The Colbert Report are taking the best attributes of both mediums...
View ArticleThe changing anatomy of my online behaviour
Over the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal silos. This was a significant enough change from the norm for me...
View ArticleThe Family Guy disses UGC
I have a love/ hate relationship with the show The Family Guy… sometimes I love it, sometimes it makes me cringe…and it’s certainly no Simpsons, but I digress. It is a hugely popular and mostly witty...
View ArticleDay 1 of mesh 2007
I’m at the second version of the mesh conference as I type and it’s been an interesting morning. I missed the keynote with Mike Arrington, but made it for the always inspiring panel keynote with Tom...
View ArticleSocial networking traffic continues to grow: Nielsen/NetRatings
Via Mashable comes the latest Nielsen/ NetRatings report on web traffic in August for social networking, video and blog sites. Of particular interest is that while FaceBook leads in growth amongst...
View ArticleCan we stop being so defensive about the tools we use?
This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool – Twitter. Yesterday an article in the Globe & Mail by Margaret Wente appeared...
View ArticleThe Canadian Digital Living Room research
Do you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the majority of Canadian families with kids have according to MediaCom...
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